jacquemus AW16 campaign

Jacquemus and Vetements have two things in common. Both they are designers to watch. And both they have a love for deconstructed ensembles.

Jacquemus is the French label of designer Simone Porte Jacquemus. In 2015 he won the very important LVMH prize for his talent. The financial support and the coaching of LVMH brought his label to a next level. Keeping the typical french, almost provincial feeling with a more rough urban twist. He gives a classic item like a shirt or blazer a twist by deconstructing the item, putting it upside down and connecting it to another blazer, sweater or shirt. Resulting in an effortless and modern look.

Vetements is a collective of anonymous designers headed by Mr Demna Gvasalia. They are the label breaking the rules on casualwear. Inspired by alt youth culture they use luxurious materials and unexpected (deconstructed) silhouttes to bring a casual item like a hoodie to a next level of high-end fashion. To get an idea a flannel shirt or a t-shirts costs €690,-.

Other designers embracing the deconstructed trend are Victoria Beckham, Stella McCartney and Proenze Schouler.


From left to right: Jacquemus, Vetements, Jacquemus and Proenza Schouler.