Real Fashion for Real people
S. Oliver is one of the major fashion and lifestyle companies in Europe. The brand is known for sincerity and authenticity, fair trade products for reasonable prices, excellent quality and tradition. A fine and reliable brand, but not very fashion. At least that was our thought when we were thinking of the brand S. Oliver at first. The campaigns and advertisements of the brand show that the brand is fashion. The collections are divided into different categories, each with a different theme. Gone with the Windsors, 70’s Sophisticates, Wallstreet – Women on Forbes Magazine, Cape & Coat and Funky knits are the themes of the FW11/12 season. The collections include a mix of different trends. The contrast between nature and city, between female and male, determines the season. What the Hunters like about the brand is that they respond the trends, that the collections are very accessible and wearable for the whole family. This feeling is clearly evident in their advertisements. We even used one of the advertisment images for our moodboard for one of our photoshoots. The picture we posted wednesday, where Linda is wearing the S.Oliver hat.