Chaotic week called press days SS2012
This week was a very busy week because of the press days, parties and events. These press days are organized by the PR agencies 2 times a year, to present the new collections of the brands they represent. In November they present the Spring/Summer collection and in April the Fall/Winter collection. Beside it was a busy week it was also a bit a strange week for me (Hunter Linda). The last 3 years when I was working at a PR agency myself I was really busy with the showroom, collections and preparations for the press days. I was really excited to experience it from a different perspective and I enjoyed it. For Hunter Niels it was exciting as well, because it was his first press day working at a PR agency. All in all it’s always a very busy and chaotic week. So many events and so many different locations. I started Tuesday morning at PR agency Het PR bureau. Cream PR, UPR, Ganbaroo PR PR, Spice PR, Oona, Press Only, Lof PR, Mooi PR, H&M, So PR, Fuse, Begeer & Blaak and not to mention the presentation of the SS2012 collection from Acne followed. 3 very inspiring days, with a lot of impressions. Funny thing is, that besides of the varieties of brands and agencies you see many trends in common. Bright colors, dresses, tops, trousers, shorts in beautiful shapes, summer accessoires, swimwear, sunglasses, leather stutted jackets, amazing shoes, colors like bright orange, pink, green, a lot of chocolate, delicious sandwiches, goodiebags and not to mention the fun. I really enjoyed last week and can’t wait till next season. I hardly dare to say it, but I already started to make up my wishlist for SS2012.