LINDA. L’HOMO – GUEST BLOGGER II
One of the main reasons why I have the blog, is because I like to write. So when I was asked to start a blog for LINDA. and L’HOMO I was of course flattered. My most recent post is about sexy Instagram campaigns.
Because of my job in PR consulting, I get a perfect insight in the fashion industry. I see the latest collections, am aware of what they are doing, and advise them in what they should do in the future. A big part of my job is to know what’s happening in the media. How to reach the consumers, and make sure they buy. Social media is of course very important for this. Where brands ran Facebook campaigns now for a while, they start to make use more and more of Instagram. Perfect tool to directly communicate with the consumers. Come with an original hashtag, linked to your brand, and let the consumers share pictures. Some very succesful and sexy once are from Marc Jacobs, who is casting models via the hashtag #castmemarc. But winner when it comes to sexy selfies is Calvin Klein with #MyCalvins. They started the buzz with some hot celebs in their underwear. Trey Songz, Miranda Kerr, Iggy Azalea they all shared some booty or buldge-licious selfies.
I couldn’t hold my self, and tried a little #MyCalvins myself. This was before my gym program started, so maybe I should try it this Summer again.