Leave your hat on
From a business student, to a hat-designer. It was a small step for Evelien Smit. She always had a passion for hats. In 2009 and 2010 Evelien lived and worked in Buenos Aires. The expression and style of the people made her decide to follow her dream and passion and become a hat-designer. In Buenos Aires, Senora Maria Elisa, who designed hats fo Yves Saint Laurent, advised her in the craftmanship of the designing of hats.
In may 2010 Evelien started her own brand: Eudia. Eudia is her second name and means ’It’s a beautiful day’ in Greek. The collection exists of hats and hat-accessories (fascinators). The brand goal is to stimulate men and women to make the outfit complete, by wearing hats. The designs are beautifully handmade, not to expensive, and very wearable. In the summer Eudia will launch a collection together with artist Frank E Hollywood. Hats are available via www.eudia.nl , or via the pop-up store (Singel 1, Amsterdam) which is opened till the 9th of April.