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The kids in Italia
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Posted by lifestylehunters | Inspiration | September 19, 2011

The kids in Italia

Andrea Rosso son of Diesel creator Renzo Rosso started 55DSL as a experimental line for Diesel in 1994. After 5 years operating under Diesel, the brand became an indepentent company. For those who don’t know the brand 55DSL. The brand and collections are really creative. The target group for 55DSL are people who are interested in urban culture, fashion and sports. Check out the website of 55DSL and it will become clear. The style, layout and the offer of collections are focused on fahion-minded and young people who love street style. This Italian brand is represented in many wardrobes worldwide. Besides the original street wear from their own range there are a lot of names that have collaborated with 55DSL. For the FW11 collection they start a new project. The Kids in Italia, the collaboration with artists. It concerns the Italian photographer Lely Saveri, living in Brooklyn New York. A very creative neighborhood. The Hunters visit Williamsburg during their NYC adventure for one afternoon. A creative, small neighborhood in such a big city. The Hunters really liked the atmosphere and were inspired by so many creative and cool people. The other artists are the 2 Italian DJ’s Giulia and Elisa Bee. 3 very creative people who fit the philosophy from 55DSL. Check to get to now the artists better and to see if you like the colllaboration as much as the Hunters do.

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