Gemma for G-Star
The Hunters love jeans. Hunter Linda nearly buys every month a new pair of jeans and can’t get enough of it. Not just jeans pants but also jackets, dresses, skirts and not to mention jeans shorts. The Hunters prefer a few brands. G-Star certainly belongs to this list of favorites. Originally a Dutch brand, which became so big and successful. With shops all over the world, fashion shows during international Fasion weeks and international models for their campaigns. Gemma Arterton is since 2011 the model for the campaign. Because the SS 2011 campaign was such a great success, G-Star wanted her to be the model for the FW 2012 campaign as well. Photographer Anton Corbijn shot the campaign and the result is amazing. Sturdy, sophisticated, boyish but still very feminine and even sexy. The Hunters believe Gemma is a perfect match with G-Star. Her appearance, personal style and beauty fits the brand. Gemma radiate the G-Star feeling.
Kim Taylor-Bennett interviewed Gemma on the G-Star’s RAW Ferry 01 during the Bread & Butter in Berlin. To see the interview check out the movie: