Different mood, different fragrance
A different fragrance for a different mood. That is what Ralph Lauren brings with the Big Pony collection. The range of products consists of 4 different fragrances: Sport (citrus), seduction (chocolate and musk), adventure (wood and ginger) and stylish (wood and mandarin). When you go to the gym you can go for the sporty fragrance. And if you’re on a date and you want it to end up with the boy next to you, go for the seduction fragrance.
To promote the new line of products, Ralph Lauren showed a 4D movie in the high-end shopping street, Bondstreet in London’s May-Fair. On the front of the flagship store, Ralph Lauren projected models from 10 meters high, showing the new collection. The projection ended with the commercial of the pony step line. The projection was amazing to see, but even more special was that you smelled the perfumes while they were shown. Click on the youtube link to see the spectacular projection: http://www.youtube.com/watch?v=c3n8j2uWA8o