Colour popping jeans
The Hunters already showed you how to werq a coloured pair of jeans in the earlier look posts. Orange, purple, red, it can’t be bold enough. You might have thought that colourblocking was over after a couple of seasons. However the SS2012 and FW2012 shows were still full of colour. So a wise investment for your summer wardrobe is to get a coloured pair of jeans. Levi’s is right aware of this summer musthave. This friday they opened a pop-up store on the Kalverstraat 101, Amsterdam. It’s not the first time Levi’s opens a pop-up store. 3 months ago Hunter Linda attended the opening of the “Mirror, mirror what is my curve” – store of Levi’s. The temporary store is based on the start of the new campaign “Every Rainbow has a Curve”. Personal fittings to find out which curve you have, and a wide range of Curve ID jeans in several models, washings and colours. The Hunters really like the ankle skinnies, which are featured in the campaign. It reminds us of the twenties. Combine them with a baseball jacket and sneakers for the sporty look. Or mix them up with a white see-through blouse and heels or broques for the minimalistic Jil Sander look.
Click on the image below for interviews with designers, and a behind the scenes footage of the new campaign.