Charity can be fashion
Contributing to a charity, is what we all try to do occasionally. Everyone contributes to charity in his own way and we all care about different charities. The way the Hunters like to contribute a charity is buying a product, whereby a certain percentage of the amount will be donated to a charity. If these products are related to products you like to buy it’s even more interesting to contribute your money for this charity. A good example of such a brand is the shoe brand TOMS. TOMS was founded in 2006 by Blake Mycoskie. The project started when Blake travelled to Argentine, where he saw extreme poverty, health conditions and people and in particular children walking without shoes. He had to find a solution for this major problem. Inspired by the traditional Argentine alpargata shoe, he devised a way to set out the production of the alpargate for the U.S market with a simple goal: to show how together, we can create a better tomorrow by taking compassionate action today. To realize this mission, Blake made a commitment to match every pair of TOMS purchased with a new pair given to a child in need. One for One. With every pair purchased, TOMS will give a pair of new shoes to a child in need. Important to know is that TOMS continues to donate. Children grow out of their shoes. We can help here, with the purchase of a pair of TOMS shoes. If you don’t know the brand and the type of shoes check out the webshop, these shoes are the perfect summer shoes. There are many different models, colors and available for the whole family. The Hunters were invited to the TOMS launch last week. At the launch we got a preview of the SS2012 collection, we got the opportunity to customize our own pair of TOMS and we saw the TOMS documentary which really impressed me. I definitely will buy a pair of TOMS this summer, to contribute my part for this great project. Honestly I was surprised about the collection and the varied range of shoes. Usually charity related products do not have to do anything with fashion. But TOMS is proving the opposite. Charity can be fashion.